A thriving retail scene makes Alexandria the perfect place to test a new concept.
Pop-up ALX provides the opportunity for small businesses to test their fit in the Alexandria, VA market without making a long-term commitment. The program welcomes all tenants who are passionate about their business concept and ready to expand their entrepreneurial venture into Alexandria’s retail scene.
We want you to pop-up in Alexandria
We know that your presence activates space and changes communities
We love new ideas, new concepts, new interests
We have the market that will prove your concept successful
Visitors per year
Median household income
Average spending per person, per visit in Alexandria
Best city for millennials in the country in 2016
Independent restaurants and boutiques
Experience Alexandria Retail
What I think made [our pop-up] successful is bringing brands to Alexandria that no one has been introduced to before. It gives brands who are smaller and going direct to consumer versus doing brick-and-mortar, it gives them an outlet for the customer to touch and feel their products.
Route 66 is committed to the Old Town Alexandria market as both landlord and tenant. With the objective of encouraging more first time and repeat visitors to the area, we believe that pop-ups are a great way to activate retail stores in a manner that gives people a reason to come back again and again!
About The Program
Following the success of the 116 King Street “pilot” Holiday program, AEDP received city support to develop and facilitate pop-ups city-wide. The goal of Pop-up ALX is to bring together entrepreneurs, artists, makers, and businesses, both local and national, to activate vacant storefronts, enhancing the existing vibrant retail community within Alexandria. “Pop-up ALX,” a retail development initiative, will streamline the necessary approvals for opening a pop-up and align retailers with opportunities in the Alexandria market.
Around the world, pop-up retail has become a popular phenomenon and integral part in enhancing downtown retail districts. The concept structure includes oﬀering short-term activation of vacant storefronts to businesses of all sizes.
Contact For Details
To learn more about having a pop-up in Alexandria, or if you are a landlord and would like to offer your space through our pop-up program, please contact us.